Here are a few sources of information I use to stay up to date.
📬 Newsletters
| Name | Focus | Why It’s Useful | Link |
|---|---|---|---|
| Kevin Indig – Growth Memo | GEO, SGE, AI in SEO | Smart analysis of generative SERPs and product-led SEO | Link |
| SEO MBA (Tom Critchlow) | Strategic SEO | Exec-level thinking on search’s AI transformation | Link |
| Marie Haynes Newsletter | Google updates, helpful content, AI in SERPs | Trusted for actionable insights post-algo updates | Link |
| Exploding Topics | Trend discovery, early topic surfacing | Identifies new content opportunities for answer engines | Link |
| Content, Curated (Amanda Natividad) | Content + AI | Bridges media, marketing, and answer engines | Link |
| SEO Notebook (Steve Toth) | Tactical SEO, snippets, content for AI | Weekly bite-sized SEO tests & tactics for modern SERPs | Link |
| The Diff (Byrne Hobart) | AI disruption, business strategy | Explains macro trends, including AI’s search disruption | Link |
📰 Blogs
| Name | Focus | Why It’s Useful | Link |
|---|---|---|---|
| Amsive (Lily Ray) | AI-driven SERPs, E-E-A-T | Tracks SGE, trust signals, ranking impact | Link |
| AlsoAsked / Candour | AEO, People Also Ask, structured content | Practical data for intent-driven content | AlsoAsked / Candour |
| Backlinko (Brian Dean) | Evergreen SEO & content optimization | Still very effective for featured snippets, answers | Link |
| Eli Schwartz – Product-Led SEO | Intent-focused SEO | Framework for aligning content with user goals, not just rankings | Link |
| Search Engine Roundtable | SEO news, experiments, SGE tracking | Most up-to-date news on Google AI changes | Link |
| Kalicube Blog (Jason Barnard) | AEO, entity-based search, brand SERPs | Pioneered the AEO space | Link |
🎥 YouTube Channels / Shows
| Channel | Focus | Why It’s Useful | Link |
|---|---|---|---|
| Ross Hudgens (Siege Media) | AI + content strategy | Smart insights into content + AI’s role in SEO | YouTube Channel |
| Sam Oh (Ahrefs) | SEO education, content optimization | Great for how-to content that fits GEO frameworks | YouTube Channel |
| Kalicube Tuesdays | AEO, semantic SEO | Interviews with AEO experts, entity-based optimization | Link |
🧰 Official & Product Sources
| Source | Focus | Why It’s Useful | Link |
|---|---|---|---|
| OpenAI Blog | GPT-4, browsing, source citation | Core knowledge for how AI answers are formed | Link |
| Perplexity.ai Blog | Product updates, sourcing logic | Understands how a top answer engine cites sources | Link |
| Google SGE Labs (Indirect) | SGE experiments | Observe generative results in action | Search Labs |
📚 Official Blogs & Documentation – Answer Engine & GEO Platforms
| Platform | Official Blog / Resource | Focus | Link |
|---|---|---|---|
| Google Search Central Blog | Algorithm updates, crawling/indexing, SGE experiments | Visit | |
| Google Search Central Documentation | Technical SEO, pagination, lazy loading, AEO guidelines | Visit | |
| Google AI Blog | AI model updates (e.g. Gemini, Bard), MUM, language understanding | Visit | |
| Search Labs / SGE Experiments | Early-access to Search Generative Experience | Visit | |
| Bing / Microsoft | Bing Blogs (MSFT) | Bing AI, Copilot, Bing Chat updates, SEO tools | Visit |
| Microsoft Copilot Blog | Updates on AI integration with Bing + Edge | Visit | |
| Bing Webmaster Tools Docs | Indexing, structured data, crawl behavior | Visit | |
| Perplexity.ai | Perplexity Blog | Product updates, how citations and source ranking work | Visit |
| You.com | You.com Blog | AI search model, zero-click results, plugin use | Visit |
| OpenAI | OpenAI Blog | ChatGPT, web browsing model behavior, citations, API use | Visit |
| OpenAI Developer Docs | How ChatGPT plugins and browsing tools work (relevant for GEO) | Visit | |
| Neeva (Now shut down, acquired by Snowflake) | Neeva Blog (archived) | Early work on ad-free AI search and citation logic (archival value) | Archived |
| Brave Search | Brave Search Blog | AI summarizer, anonymous search indexing, Goggles | Visit |
| DuckDuckGo | DuckDuckGo Blog | Privacy-first search, AI assistant integrations | Visit |