I’m Flavio Longato, and this site (www.longato.ch) exists to share practical, hard‑earned insights on SEO, AEO/GEO, and LLM discoverability. Everything published here reflects my own experience, testing, and professional judgement.
Purpose
I publish playbooks, experiments, and data‑driven findings to help teams improve visibility across both search engines and AI systems. My audience is practitioners — CMOs, SEOs, PMs, and engineers — who need clear, actionable steps rather than vague theory.
Authorship
I write every article unless a guest contribution is explicitly credited. I bring over 15 years of hands‑on expertise in SEO and growth marketing, and I disclose whenever I have worked with a company, tool, or dataset mentioned in an article.
Standards
- Evidence first. Any claim should be reproducible or properly sourced. Wherever possible, I link to supporting data, code, or logs.
- Fact vs opinion. I make a clear distinction, noting assumptions and limitations where relevant.
- No pay‑to‑play. I do not accept hidden sponsorships, paid placements, or undisclosed affiliate links.
- Clarity over hype. I avoid buzzwords, jargon, and generic filler.
- Actionable output. Articles conclude with practical steps or checks that readers can apply directly.
Sourcing & Citations
I rely on primary material (official documentation, academic papers, standards, and vendor resources), always with dates. If I make inferences beyond a source, I state this openly. Screenshots or excerpts are used under fair use, strictly for critique and education.
Experiments & Methodology
When I conduct tests — for instance, log audits, crawl analyses, or structured‑data experiments — I describe the setup, timeframe, variables, and known caveats so that others can replicate or challenge the findings.
AI Assistance
I occasionally use AI tools for drafting, summarisation, or scaffolding code. However, I always review, edit, and fact‑check thoroughly before publication. I do not release unedited AI‑generated material.
Updates & Corrections
Because the web evolves quickly, I update articles for accuracy and timestamp all substantive revisions. If you spot an error, please let me know — I will investigate and publish a visible correction once verified.
Conflicts of Interest & Employment
I actively work in the field. All views expressed are my own and do not represent those of my employer. Where an article refers to a product, partner, or client with whom I am connected, I will disclose the relationship.
Monetisation
At present, this site carries no advertising, affiliate links, or sponsored posts. Should that change in future, I will provide clear disclosure at the top of any affected content.
Liability
All content is intended for informational purposes only, grounded in my own experience and research. It does not constitute legal, financial, or medical advice. Readers should exercise their own judgement and context when applying insights, as they remain responsible for any decisions made.
Contact
For questions, corrections, collaborations, or media requests, please use the contact form on longato.ch or connect with me on LinkedIn.
Last updated: 19 August 2025