Flavio Longato is a Generative Engine Optimization (GEO) strategist with over fifteen years of hands-on experience in SEO and growth, helping some of the world’s largest brands grow through search and AI-driven strategies. Today he leads the Domain Experts team (GEO, SEO, PPC) at Adobe in Basel, Switzerland, a cross-disciplinary group of specialists whose work feeds directly into Adobe LLM Optimizer and Adobe Experience Manager (AEM) Sites Optimizer, a platform used by more than 25% of the Fortune 500 and 35,000+ active websites. His focus is connecting what works in classical search with what actually drives visibility in the new world of AI and large language models.
Prior to Adobe, he co-founded Gipfel Marketing AG, a consultancy focused on performance-driven SEO, content strategy and internationalization.
He was Head of Acquisition at Smallpdf.com, where his strategy saw a 10x increase in organic traffic (from 7m to 70m organic entries each week).
He holds a BA (Hons) in Management and Financial Services with a focus on Risk and Portfolio Optimisation from the University of Westminster in London, and a minor degree in International Business from IPAG Business School in Nice, France.
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