# Flavio Longato

> All things SEO & LLM / GEO Optimization

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## Pages

- [Editorial Policy](https://www.longato.ch/editorial-policy/): I’m Flavio Longato, and this site (www. longato. ch) exists to share practical, hard‑earned insights on SEO, AEO/GEO, and LLM...
- [Terms and Conditions](https://www.longato.ch/terms/): Last updated: 15th of August 2025 Welcome to longato. ch. By accessing or using this website, you agree to the...
- [Generative Engine Optimisation (GEO) Blog](https://www.longato.ch/blog/): What the latest information about GEO (Generative Engine Optimisation)? I cover all this GEO and SEO.
- [References from peers](https://www.longato.ch/references/): Over the past 15+ years, I’ve had the privilege of working with colleagues, managers, and partners across different companies and industries. Here's what some of them have said about working with me:
- [Flavio Longato is a Lead SEO / GEO Strategic Consultant](https://www.longato.ch/): I help global teams grow their organic performance through SEO, GEO, and LLM optimization
- [SEO / GEO Reading list](https://www.longato.ch/seo-geo-reading-list/): Here are a few sources of information I use to stay up to date. 📬 Newsletters Name Focus Why It’s...

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## Posts

- [Do LLMs Use .md Files? An Analysis of Crawl Behaviour](https://www.longato.ch/llm-md-files/): llms.txt suggests .md, but do LLMs care? My log analysis says no. HTML remains the standard.
- [LLMs.txt - Why Almost Every AI Crawler Ignores it as of August 2025](https://www.longato.ch/llms-recommendation-2025-august/): In this article I review how llms.txt file is handled with LLMs and give recommendations on how to proceed.
- [The importance of headers in SEO and LLM Optimization](https://www.longato.ch/headers-llms-importance/): What are headers in HTML? In the context of a web page, “headers” usually refers to HTML heading elements —...
- [Is it GEO, AEO, LLM Optimization?](https://www.longato.ch/geo-aeo-llm-which-one/): What does this GEO / AEO and LLM Optimization all mean? The optimization (improvement) of your content (be it website,...
- [Does LLMs like ChatGPT / Gemini use EEAT?](https://www.longato.ch/does-llms-like-chatgpt-gemini-use-eeat/): No, large language models (LLMs) do not explicitly use E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) to evaluate or rank information in...

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# Detailed Content


## Pages

- Published: 2025-08-19
- Modified: 2025-08-19
- URL: https://www.longato.ch/editorial-policy/
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- Published: 2025-08-15
- Modified: 2025-08-15
- URL: https://www.longato.ch/terms/
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> Over the past 15+ years, I’ve had the privilege of working with colleagues, managers, and partners across different companies and industries. Here's what some of them have said about working with me:

- Published: 2025-07-30
- Modified: 2025-08-19
- URL: https://www.longato.ch/references/
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> I help global teams grow their organic performance through SEO, GEO, and LLM optimization

- Published: 2025-05-27
- Modified: 2025-08-15
- URL: https://www.longato.ch/
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- Published: 2025-05-27
- Modified: 2025-05-27
- URL: https://www.longato.ch/seo-geo-reading-list/
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## Posts

> llms.txt suggests .md, but do LLMs care? My log analysis says no. HTML remains the standard.

- Published: 2025-08-26
- Modified: 2025-08-26
- URL: https://www.longato.ch/llm-md-files/
- Categories: GEO
- Tags: caching, cloaking, llms.txt, markdown
✅ Expert takeaway: For digital marketers, technical SEOs, and documentation teams, the message is simple: treat Markdown as a workflow tool, not a delivery channel. When it comes to discoverability—both in search engines and LLMs—HTML is still king.

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> In this article I review how llms.txt file is handled with LLMs and give recommendations on how to proceed.

- Published: 2025-08-11
- Modified: 2025-08-15
- URL: https://www.longato.ch/llms-recommendation-2025-august/
- Categories: GEO
- Tags: llms.txt
As of July 2025, major LLMs like GPTBot and ClaudeBot ignore llms.txt, with Googlebot making 95% of all requests. The spec is unofficial, and labs still rely on robots.txt and static datasets. Unless setup is trivial, site owners should focus on log monitoring and robots.txt instead.

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- Published: 2025-02-28
- Modified: 2025-08-11
- URL: https://www.longato.ch/headers-llms-importance/
- Categories: GEO, SEO
- Tags: content, content optimization, headers
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- Published: 2025-02-15
- Modified: 2025-08-11
- URL: https://www.longato.ch/geo-aeo-llm-which-one/
- Categories: GEO
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- Published: 2025-01-07
- Modified: 2025-08-11
- URL: https://www.longato.ch/does-llms-like-chatgpt-gemini-use-eeat/
- Categories: GEO
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